WHY MOST OF THE STARTUPS IN INDIA FAIL

India is having the world's 3rd largest startup ecosystem. Despite being one of the fastest growing economies of the world, 90% of the startups become unsuccessful within the first five years of existence. They have received a lot of attention in recent years because of objectives like "Make in India". India is becoming a capitalist country to strengthen the economy. What can be the reasons for the consistent decline of growth most of Indian startups? Let's analyze in this article.

What successful organizations have done

Every entrepreneur wishes to see his/her startup become a big thing. There are some basic elements that are present in big organizations that make them globally successful. Startups cannot set their benchmark like them initially but there are some basics that are necessary to be followed. These are a quality product/service, clear strategy, teamwork, leadership, problem-solving attitude, right people, balance, management, and persistence.

Name any business, however large, small, old, new, successful, or failed, these above-listed qualities are a must for every organization to follow. Keeping in my these things and having their meaning properly known, one must have an idea why his/her startup is not working fine.

Reasons for failure

Now we understood the basic requirements, let's understand why Indian startups are failing. Since 2016, even extended governmental schemes failed to improve Indian companies' business models. The main problem with Indian startups is a lack of creativity. Most of the companies are just replicas of Global foreign-based firms. Over 1000 companies were shut down between 2017 to 2021 just because of duplication and lack of business development.

Infrastructural issues, expansion, and bulk hiring creates a burden on firms to raise funds. In response to this, many startups fail to either plan investments or take help from investors. They either fire their valuable employees or compromise with the infrastructure which eventually hinders the growth of the startup.

The biggest problem with the Indian startup is its lack of management. Many small companies have horrible work ethics. In some companies, you might find people either missing for important posts or working for posts they are not qualified/experienced enough. You might see a team working without any plan, leader, or target. This is the case with small startups as well as MSMEs (Micro Small and Medium Enterprises). They always lack quality and services and hence lose customers.

The poor hiring decisions also affect the company a lot. Though India has the most number of job seekers still it lacks the competency and talent. Companies have to invest a lot in training the new employees. Many startups, either take bad hiring decisions or ignore the importance of proper training. In addition, newcomers in the market prefer MNCs because of the exposure and job security, while in most startups, work ethics affects employees efforts and hence dedicated employees find themselves vulnerable.

How can Startups overcome failure?

Though there is a lot to learn in startups than in MNCs. But things have changed a lot in the last six years. The digital revolution and the COVID-19 pandemic have created a new normal. The IT startups have done a great job. India has generated a lot of revenue from IT firms. But IT sector alone cannot boost the confidence of Indian startups. The solution for the problem is as follows:

• Give priority to management. Thorough knowledge of the field is a must.
• Market research should be done more frequently to get products or services a fit for the market.
• An employee is not a machine, don't let them think they are not secure. Retain the best team members.
• Never ignore customer feedback. Keep improving with acceptance.
• Take sensible risks; engage with a good business development consultant.

In simple words, one needs to be flexible enough in the market. Building a telephone company in 2022 is not a great idea but the same idea in 1980 could sound great. Today, the company works with the ethics built by customers and the employees and not by the business heads.

Conclusion

The government taxation system has also affected the businesses in India a lot. Foreign companies come to India for cheap labor, but the Indian companies have different strategies altogether. It is sometimes hard to keep balance among everything but not impossible. With more startups, our country can overcome the burden of unemployment. It requires constant change and efforts to convert this dream into reality. The capitalist mindset should be persistent in everyone to collectively contribute to the growth of the country's economy.

UNIFORM CIVIL CODE: SHOULD IT BE IMPLEMENTED?

The implementation of the Uniform Civil Code (UCC) is not only one of the promises done by the BJP in their manifesto but also one of the most disputed issues since Indian independence. The Bifurcation of Kashmir (Removing Article 370 and 35A), and resolving the Ayodhya Babri Masjid dispute were very bold moves from the Indian government. Now, the UCC is most probably the target for them. Let's understand what UCC is and why it is important.

What is Uniform Civil Code?

Uniform Civil Code, One Nation One Law, is a directive policy that aims to bring a common civil code for all citizens. The criminal procedure code is uniform in our country, i.e., it acts uniformly for each and every citizen of India. UCC is required to bring uniformity in law while dealing with civil cases such as adoption, marriages, divorces, inheritance, etc.

Article 44 of the Indian Constitution gives the direction to the state for Uniform Civil Code. Due to opposition from conservative Hindus and Muslim sects this law was not implemented post-independence. As it is in Directive Principles of the Constitution and not in Fundamental Rights (Article 14-32), it was not implemented and comes under dispute for potential violation of basic rights.

Why does India need UCC?

Given the diversity of religions and the practices within our society, there are personal laws that govern the civil rights of the citizens. But India, being a secular country, has a lot of religions and all have their personal laws such as Hindu personal law, Sharia (for Muslims), Christian personal law, etc. The mix of different codes results in different treatment of an individual based on his/her religion.

It looks very usual to us as we are seeing this for years but this mix of codes led to discrimination in the name of religion, caste, sex, race, etc. Some of the examples of such discrimination are as follows:

• Polygamy (Multiple marriages)
• Child Marriage
• Compensation after divorce and parenting of the child.
• Percentage of property succession, etc.

There are a number of cases seen where personal laws stand as a hurdle. In 2019, the Muslim Women Protection Act was passed by which the practice of Triple Talaq (Instant divorce) was declared illegal. Egypt, a country with a 90% of Muslim population, banned Triple Talaq in 1929. It took 90 years for India to realize the intensity of discrimination being ignored in the name of personal law. This is why Uniform Civil Code is today's necessity.

Myths and Realities about UCC

In the recent past, whenever the parliament has given the green signal to any bill, large-scale opposition and protests have been seen. Some bills were not implemented correctly while some were good but people had myths. Let us address some common myths people have about UCC:

• UCC means the imposition of the Hindu code

UCC simply means the equal set of rights for everyone irrespective of their religion. The uniformity of personal laws can be achieved with the help of UCC.

• Freedom of Religion is in danger.

The Right to freedom of religion is granted in the fundamental rights of the Indian Constitution. The implementation of UCC will not affect the basic rights of citizens.

• UCC will lessen the harmony in the society

With the personal laws in action, the violation of rights of many individuals has been seen which is important to be addressed to strengthen communal harmony and people's belief in the government.

What if UCC is implemented?

Here are some crucial facts that we need to understand for the betterment of our country:

1. Every citizen has to follow the same rules regardless of his/her religion without limiting them to follow the religion. This sounds fair enough for India to be called a "secular" country. All the laws related to marriage, divorce, inheritance, etc. should be equal for all Indians to ensure that all Indians are treated the same.
2. Uniform Civil Code will help in the betterment of women's condition in the patriarchal Indian society. Conventional indoctrination of laws causes prejudice against women with polygamy, child marriage, etc. Today's society demands women to be treated equally to men.
3. UK, China, Russia, Canada, USA, Germany, etc. have implemented Uniform Civil Code. UCC is a sign that countries have moved away from caste and religious-based politics. It is important for India to cross all the hurdles that have stopped India to become progressive.
4. It would eventually reduce the vote bank politics that create communal polarisation and riots during elections. This would ultimately help in uniting people, fewer conflicts, and less burden on the judiciary system.

Conclusion

Currently, Goa is the only state with Uniform Civil Code because it was under the Portuguese Colony. Shah Bano's case of the 1980s was one of the major issues that led the Supreme Court to think about the implementation of UCC. Uttarakhand and Uttar Pradesh are probably the next states to impose UCC. According to Article 245, Parliament has the right to make a law throughout the territory.

In addition, we, as citizens, should also have to understand our duties. We have to think rationally for either being a supporter or a critic. We cannot ask for UCC if we are practicing caste and gender discrimination, misuse of freedom of speech, indulging in riots, etc. We need to understand our responsibilities too to make this country more united but diverse.

THE KARGIL WAR 1999

23 years ago, some Pakistani soldiers infiltrated Indian territory and the Indian Defence Forces bravely retaliated against them. Gradually, this turned into a full-fledged war between India and Pakistan which is known as Kargil War. Let us know about the reality behind the war and its consequences in the aftermath.

The Beginning of War

On 3rd May 1999, some armed men were found digging bunkers in the small village of the Batalik region. They were suspected to be people from the other side of LoC. When the investigation was done, it turned out to be a well-planned attack by the Pakistani Army. They have occupied more than 130 posts and their aim was to block the important highway NH1.

This operation, named "Operation Badr", was actually a breach of the Simla Agreement 1972 signed between India and Pakistan where both countries have agreed that they would never violate the LoC. Unfortunately, the steps that were taken after the 1971 war, and the peace establishment by Former PM Atal Bihari Vajpayee between India and Pakistan, went in vain after this large-scale intrusion from the neighbouring nation.

Counterattack - Operation Vijay

Indian Army counterattacked against Pakistani soldiers and thousands of soldiers were mobilized and sent to the Kargil sectors. The Indian Air Force also started their operation and also planned to cross LoC and bomb some targets in Pakistan but it was later revealed that Prime Minister Atal Vajpayee was completely against it because of diplomatic reasons.

India didn't cross the LoC which showed the international public that Pakistani soldiers have crossed the LoC and Indian soldiers are pushing them out. This turned out as an international victory for India in the eyes of international media and helped India gain support from major countries like European Union, G8 Countries, the US, etc. 

War and attempts to recapture

Main points to recapture for Indian Army

Despite international pressure, the Pakistani soldiers were on top of the hills and mountains of Dras and Mashuk Valley which are considered to be the coldest regions of India. The battle of Tololing was the toughest task for Indian soldiers because Pakistani soldiers were at the height of 16,000 ft. with temperatures ranging from -5 to -11 degrees. Soldiers had to survive without food for a long period of time.

The situation became very bad at the top, where many soldiers, including Major Vivek Gupta who was awarded posthumously Mahavir Chakra, were martyred. Their sacrifice helped India successfully recapture Tololing hill. All the major areas around the hill were easily captured by the Indian Army and they moved towards the highest point, Point 5140.

Indian soldiers recaptured Point 5140 successfully on 20th June under the joint leadership of various Lieutenants of which one was Vikram Batra. He was promoted to captain after the recapture. After that, on the 3rd and 4th of July, Indian soldiers headed towards recapturing Tiger Hill and successfully fought against Pakistani soldiers. Grenadier Yogendra Singh Yadav, a 19-year-old soldier, fought bravely and survived brutal attacks. He received Param Vir Chakra for his bravery. 

While recapturing Point 4875 on 7th July, Captain Vikram Batra and Captain Anuj Nayyar were martyred. The Pakistani Army started to withdraw on 11th July. "Operation Vijay" was declared a success by PM Vajpayee. The war ended on 26th July, which, to date, is celebrated as "Kargil Vijay Diwas".

Vajpayee's diplomacy and soldiers' bravery made us victorious

Conclusion

Some years later, it was revealed that the whole plan of war was for Pakistan's Army General Pervez Musharraf to take over the government of Pakistan from the hands of Nawaz Sharif. This tells a lot about the internal politics of Pakistan. However, in India, various soldiers were awarded Param Vir Chakra and Mahavir Chakra for their bravery and sacrifices. 527 Indian soldiers were martyred while more than 1300 were injured.

Kargil war is a historic example of the Indian Army's bravery and sacrifices which show their immense dedication toward our motherland. The war was the result of Pakistan's bad intentions and undiplomatic approach which cost the lives of more than 700 soldiers. In addition, they also lose confidence in International media.

WHY GOVERNMENT DOES NOT BAN TOBACCO/CIGARETTE AND ALCOHOL?

Tobacco and cigarette smoking causes cancer; 95% of cancers of the mouth are caused by Tobacco. On average, every 6 seconds one person dies of tobacco cancer. Overconsumption of alcohol leads to serious liver, kidney, and mental problems. If the government, as well as normal citizens, knows about the harmful effects of cigarette smoking, alcohol, and tobacco consumption then why it doesn't impose a permanent ban on it. Let's try to analyze the impact of tobacco industries in India as well as in the world.

Problems against imposing the ban

There is no lack of awareness in today's generation regarding addiction to anything. Still, the Indian government cannot ban the manufacturing of tobacco products and selling of alcohol due to the following reasons:

• India is the 2nd largest producer of tobacco in the world after China.
• If tobacco would be declared illegal, it would result in the loss of 50-60 lakh farmers in India.
• In Addition, the normal tobacco product manufacturers, sellers, transporters, etc., that are estimated to be 5 crore people, would also become unemployed. India is already facing unemployment problems for the last few years.
• The tobacco and alcohol ban would increase its black marketing, which would result in an increase in their prices, and profit of the same would go into the pockets of the black marketers and government would get nothing out of it.
• Today's government would not ban their large source of income as it is yielding the GDP and helping them to run the country efficiently.
• However, the states like Gujarat, Bihar, Nagaland, etc. have banned the use of alcohol but at the same time, black marketing is also at its peak in these states.
• There is an anti-smoking law in India that prohibits smoking in public areas or areas around educational institutes. It also prohibits persons less than the age of 18 to smoke or consume tobacco. Still, many of them do it.

Excise tax in five states is in ten thousand of crores

Tobacco industries' Manipulations on Politics and Health

If we talk about a scenario around the world, there are some interesting but scary facts about the tobacco industry and their tactics. Tobacco and cigarette smoking causes 7 million deaths in a year, becoming the most destructive inventions in human history. There are anti-smoking laws imposed but no government in the world has imposed a permanent ban, not even Gulf country governments.

Tobacco and alcohol brands contribute significantly to the government budget of their countries. Politicians too won't try to defame them to avoid interrupting into government's budget and also to save their own political careers. Also, these industries pay millions to celebrities and athletes to promote the poison they manufacture. On the contrary, in the US, they also fund anti-smoking campaigns, tobacco rehab centers, etc. due to which the government too earned profit through fines. This move had impacts all around the world and other countries started following the same thing.

Exponential Growth in the US after the 1990s' anti-smoking campaign

Tobacco industries are selling deadly poison and the government is saving them through the backdoor techniques like this. They not only encourage cigarette smoking but also imprint some useless warnings on the packets that nobody pays attention to. We can see that people are mature enough to understand the side effects but never stop consuming. In addition, smart employees such as marketers, lawyers, scientists, etc. are hired by these industries to help them grow exponentially.

As a result, 27.675 million cigarette cartons (1 carton = 200 cigarettes) are produced throughout the world in a year which is equal to 2.262 million kilograms of waste. Consequently, the tobacco industries earn an enormous profit of $765 billion which rewards both the manufacturers as well as the government but costs the lives of 7 million people.

Conclusion

Unfortunately, the number of people consuming tobacco, alcohol, and other addictive items is increasing. We are not only causing harm to ourselves but also causing potential damage to the environment. Large-scale deforestation takes place to prepare the cigarette fuel (rolling paper). It is obvious from the analysis that it is out of the government's league to ban tobacco and alcohol. We, as aware citizens, still have the option not to consume it or to quit it. Our health is the most beautiful and important wealth and it is worth it not degrading.

COAL SHORTAGE, HEATWAVE, AND POWER CUTS

Our country is currently going through long power cuts, heavy coal shortage, and strong heatwave altogether. The weather during the months March and April is as hot as that of months May and June. It is clear from the current scenarios that people were neither ready for climate change and nor for the coal shortage. Let us examine these major issues in this article.

Potential Heatwave in India as per European Space Agency

Coal Shortage and its Reasons

The urgency for coal shortage in India was earlier reported during August 2021 when thermal power plants from various states indicated for upcoming danger of electricity crisis due to unavailability of coal. The Union Coal Minister, Prahlad Joshi, admitted about the same during September 2021 and assured for its improvement. Now, the situation has become adverse because of increase in demand of electricity during summers. Let us see the possible reasons behind coal shortage.

Increase in International Prices of Coal

European countries faced the coal crisis during 2020-21 due to sudden increase in demand of electricity because of unseasonably cold weather conditions during summer. On the other hand, China also faced electricity crisis in 2021 because the Chinese Government stopped coal imports from Australia (diplomacy issues) and switching electricity generation through renewable resources but failed.

Increase in Coal Prices in 2021-22

Apart from these two incidents, the Russian invasion is also the reason for market fluctuations of everything across the world. The coal price has increased $250-$300 per Ton which is highest in the last 13 years. The imported coal in August 2021 was 42% less than that of August 2020 which is the major reason for India's coal shortage.

High Dependency, Less Production

India is one of the world's largest producers, consumers, and importers of coal as the production is not sufficient. 70% of electricity is produced through coal and 73% of electricity generated is through the coal produced in India. As the coal imported lately is lesser, India should have stepped up to produce more coal to compensate the demand but reverse happened. 

The production dipped because of bad monsoon which hindered the production as well as transportation of coal. More than 70% of total thermal power plants in India were running on 50% of their capacity and had coal stock less than what should have been more. In addition, the electricity production from hydro power plants this year is 30-40% less than the previous year.

 

Heatwave

India and Pakistan have seen the worst heat waves this summer. Though heat waves are normal in India, but the average temperature of only March month itself is highest in the last 122 years. Another heatwave is expected in May-June month which is the result of drastic climate change. The scientists of Indian Meteorological Department (IMD) forecasted that the upcoming heatwaves can be deadly as a lot of people work in extreme heat with no shield or protection.

Data of various states and deaths during 2010-15 heatwave

The increased heat has further increased demand of electricity, while thermal power plants of various states have no answers. There are large number of fruit vendors, construction workers, farmers, etc. who are in potential danger as heatwave can cause skin problems such as rashes, infection, serious illness, and even skin cancer because of Ultra Violet (UV) radiations.

Consequences

In states like Maharashtra, Punjab, Rajasthan, etc. it has officially been announced that there will be power cuts for some hours. According to reports, the shortage of electricity is of 62.3 crore unit with highest 3000 MW in Uttar Pradesh. Long power cuts are hurting normal households, small factories, industries, etc. and slowing down numerous day to day activities. This is a joint effect of decreasing coal shortage and increasing hot weather.

In India, heatwaves have caused deaths in the past: 3000 people lost their lives in 1998 Andhra Pradesh, 1500 deaths in 2010, 2332 deaths in 2015, and so on. There is already an alert in the North-Western part of India, especially in Delhi. Some districts have already crossed 48-49 degrees in early May. A study of country's top meteorologists shows that around 17,000 people have died in the last 50 years due to heatwave, which is certainly not a good sign.

Solutions 

For coal shortage there should not be immediate solutions. We require long term solutions for this problem because coal is an essential resource in our life. We have to reduce our dependency on thermal power sources. The solar power plants should be encouraged more. Other sources such as hydro energy, geothermal energy, wind energy, biomass, etc. should be an alternative for fossil energy sources.

Whole world is switching to Renewable energy

Non-fossil resources are not only productive but also an environmental friendly solution because they cause less pollution. In addition, the other usage of coal such as chemical production, paper, textile, metal,etc. should be reduced for some time in order to compensate for electricity. We should also step forward by using energy only when required and avoid wasting electricity.

Conclusion

We should not ignore the potential threats approaching us. Overpopulation, increasing pollution, unsegregated waste disposal, unregulated power usage, and so many factors are responsible to boost the consequences of climate change to severely affect all of us. We may not feel it, but heatwave is a silent pandemic that we should not ignore. We should take proper precautions while going out in sunlight to prevent as much harmful radiations to penetrate into our skins as possible.

Things to keep in mind in this heatwave

Soon, researchers will come up with solutions for implementing alternate energy sources to compensate electricity requirements. In this hot summer, we should not forget to hydrate not only ourselves but also birds and animals. The situation is unstable and it would be difficult for everyone if the multiple crisis simultaneously keep happening in our country.

THE DOWNFALL OF INDIAN MEDIA

Once there was a time mass media streams used to show reality behind the fake news being circulated over the social media. Today, the situation is exactly opposite for the Indian media. The standard, especially of television media houses, has fallen to the extent that it has become extremely toxic and responsible for brainwashing people. Let's try to recognize the reasons for Indian media's downfall and possible solutions for it.

What's Wrong with our Media?

The newspapers had moderate impact on us throughout the years and it will keep on positively impacting the intellectual as well as less intelligent audience. But if we talk about television media, you will see there are some serious demerit points that led to nothing but letting down the standard of the whole system of mass media.

(i) The lust for TRP: 

The Indian media houses have converted themselves from information institutions into money making corporation. The low quality news contents with some additional masala tadka or fake news helps them to get more TRP (Television Rating Point). They convert their studios into fish market where the anchors and their guests just shout to prove their point and grab audience's attention.

When a particular topic trends, other media houses show the same thing again and again by which the media houses would make money but in return the normal audience have been heavily brainwashed.

(ii) Easy Manipulation: 

Media houses are very much fond of creating sensational stories out of news that has nothing to do with reality. To make a powerful news report or a documentary, powerful research and hard work is required which is time consuming. The debates on unnecessary topics with no conclusion or consciences are comparatively less time consuming and TRP is already yielding money to these TV channels then why they would even bother to show what really matters.

Different channels, different anchors, same policy

(iii) Pathetic Reporters

Earlier, there used to be professional people who look decently presentable in reading the news to provide right information to audience. Nowadays, most of the news anchors shout during the live debate to grab the audience attention. They are merely actors who are just acting in the name of anchoring but people listen to them as they are professional with knowledge, and that's where brainwashing begins.

How Indian Media is able to Manipulate Us?

Media is known as 4th Pillar of Democracy. This statement is linking media with democracy as well as politics. The Media houses are paid from various political parties; sometimes the words that are spoken in the debate are scripted just to create controversy. The problem arises when the viewers starts taking seriously everything they listen to.

The debate policy became successful in 2014 due to which Arnab Goswami, news anchor of channel Republic India got fame. Multiple media channels started copying the same policy to gain TRP which destroyed the art of reporting and documentation. Gradually, the whole concentration shifted towards biased reporting, defaming, and conspiracy theories which eventually hurt the freedom of speech.

Current situation of the paid media

It is not wrong if I say audience are also responsible for this. Yes, you heard it right. Indian media knows that a genuine news and well made documentation are less likely to gain attention as compared to a senseless debate. This is the reason why sometimes Art films fail at the box office. Media shows what they know people will see it, no matter they like it or hate it and that's where they're winning it by deceiving the entire nation.

We deserve to know the truth; we do not deserve to be manipulated towards things that have nothing to do with us. We should unsubscribe the news channels that show things which are invaluable or misleading until they improve themselves and come up with content that is true, valuable, and knowledgeable.

Conclusion

The ability to think critically is not a difficult job to do. The difference between right and wrong should not be a topic of debate. It is our duty to say anything after examining critically what we see, listen, and think. We are not robots fed up with instructions. Our political interests and religious beliefs should never be the reasons for clashes with human beings who have both of them different from us. This is not about media, this is about us; we as a nation should look into truth and lies.

HOW E-LEARNING PLATFORMS TARGET KIDS

The coaching centres in India focused a lot on IIT entrance exam preparation of aspiring students from class 11th and 12th. Soon, these preparations began for classes 8th, 9th, and 10th. As the Internet penetration rate of India increased, online coaching platforms emerged and they started targeting students of 9-10 years for various medical and non-medical coaching.

From 2017, there is a gradual increase in number of online coaching (E-learning) companies. They not only target the students but also play along with insecurities of parents by misleading and fake advertisements to sell their courses for high prices which are available on internet for free or at very low price.

Bad Tactics of Selling and Marketing

Companies like Byju's, Osmo, Unacademy, etc. have earned high profit during Covid-19 pandemic as there was mass closure of education institutes and all the students had to, willingly or helplessly, start studying online. The profit earned by Byju's was so high that it acquired Whitehat Jr, Great Learning, and Aakash in the span of one year. Following are some of the unethical ways used by these companies:

Fake Posts and Misleading Ads

There are so many E-learning companies uses fake posts to promote their courses. A company named Whitehat Jr in one of its advertisements claimed that a 6 year old child made games. An average software engineer knows very well how pathetic this advertisement is but it can be misleading for a less educated person. 

In August 2021, FIR was filed against Byju's founder for allegedly using fake information in its UPSC curriculum. The Whitehat and Byju's ads were highly criticized on Twitter and Instagram as They are highly misleading. According to them, their policy of marketing is shamelessly looting Indian parents.

The advertisements are more seemed to motivate children and parents for money and less for skill enhancement. The successive ads to learn coding and crack high earning packages in big companies might influence the mindsets of young students. There is nothing wrong in pursuing a dream of working in Google, Amazon, NASA, etc. but it is also not right to use insecurities of parents and let them compare their kids with other kids' IQ.

Poor Selling and Marketing

Salesman of such E-learning companies are given full liberty; they are free to say anything they want. The Salesman of Byju's trained for selling the courses to both upper as well as lower middle class parents. The course selling starts with questioning the kid and end with parents counselling that includes panic-mongering. They sometimes trap the parents with anxiety of child's future and competition in the study line.

Consequently, most of the parents end up paying the whole amount at once or in installments due to which many of them unknowingly finish themselves as paying loan for years. Over-exaggerated lies are no less than crime when it comes to education of a child and we as a society have to detect this epic loophole of these companies as soon as possible.

Fixated Loop for Children

One of their tactic is to make children remain fixated in their platforms they provide in their tablets. These companies do not want children to become aware of resources that are freely available on internet. By staying in their fixed bubble/loop, these users never get aware of reality and that's what these companies want in order to keep children away from the central skills.

Censorship to Criticism

Numerous cases of censoring various social media accounts, articles. etc. 

Another brutal tactic of these E-learning companies is censorship which means banning or suspending videos, accounts, articles, photos, etc. that try to tell the truth about these companies. Not only normal people but the parents who were saying that they did not like their products, their reviews are hidden. Whatever is being said is kept hidden so that they can fool more people and sell their products to them.

Major Threats

Success of one company will lead to rise of more number of such companies implementing same set of tactics and keep ruining the future of so many poor or lower middle class families. Byju's turnover was so high that many MNCs have invested in it; the impact of Covid-19 resulted boom in the online education sector which is a great thing only if it's done in ethical ways.

In an year or two, this way of education will become a norm if the bad practices would not stop. The parents are falling into EMI traps during the primary phase of study of their kids, college is still a long way to go. In addition, the poor and uneducated parents are falling in this trap more frequently than the others because of marketing methods of such companies.

Solution

Lavish Marketing of E-learning company Byju's

Marketing is the top priority for these companies whereas the technical approach is their lowest. It is believed that if you are making quality product then sales and marketing don't require much investment. E-learning companies should learn from Coursera, Udemy, Google, etc. platforms which also sell online courses but in an ethical manner.

These companies should invest more on trainers and teachers. They should not force their skilled trainers to become salesman who should convert the trial class into a paid one. It is the duty for us as a society to stop falling into these kind of traps and become aware of what our kids actually require. The E-learning companies should stop targeting small kids.

We should teach our kids to focus on fact checking. The Google search seems ordinary but most of the time we have no idea how much we are capable of doing things if we know how to search on Google. The critical thinking and problem solving skills are very important for today's children because the kind of teaching environment these companies are providing do not teach basic set of skills.

Conclusion

Parents should be less insecure to avoid their kids from overburden

Parents need to be aware of identifying what is right and what is wrong for their kids. The anxiety and insecurity for their future is understandable but it is also mandatory to realize that their kid is being made to work and study like a robot if stuck in learning traps like this. From now we can take steps to avoid these companies to acquire bigger market, otherwise after some years these education policies will become a norm and due to censorship, no one will be able to criticize or show the reality.